SEO

In this article we explain how a search engine promotion strategy is formed, what it includes, how it helps to make the website better and what benefits it will bring to business.

Google ranks website pages based on their user-friendliness - the better the page, the higher you rank in search results. To assess page quality, Google uses Core Web Vitals, a system of metrics that shows how comfortable a user is interacting with a web resource. We'll tell you what makes up a website's page quality score and how Initlab can help improve all the metrics that Google monitors.

Increasing sales on a website helps to attract traffic and increase conversions. Ideally, it is necessary to work in both directions, but contextual advertising requires ongoing costs and may simply be pointless if the site is not good enough from the customer's point of view. Therefore, in the long term, it is much more effective to focus on increasing conversions, which will help you earn more money.

From one day to come into force a major change in the search algorithm, which Google announced back in November 2020.

Today we're going to talk about a module we've developed that allows you to create unique text from multiple search filters with all declensions and cases. It will automatically assemble a title that is correctly considered by search algorithms and will give your website to the user much more willingly.

The owner of a website for the sale and rental of equipment for construction and repair turned to us with a complaint that his site is poorly promoted in search engines and asked us to determine the reasons why this happens. Having studied the site and SEO reports, we agreed to help him by taking the project for maintenance and support.

After the successful SEO optimisation, we began to improve the client's website to increase conversions and the depth of the site visits. We will tell you what we have done, what we have implemented and what results this has led to.

In order to be ranked better for a website in search and for customers to find it faster, you need to do search engine optimization (SEO) on a regular basis. This is a service of many small sub-items, so today we're going to tell you about one of them.

The Drupal module, with support for multilingualism, helped a thousand sites improve the situation with SEO and send users to the desired page.

Site page load speed and its effect on bounces and conversions