Website promotion

The first interview with the founder of Initlab, Sergei Sinitsa, who chose IT instead of a rock star career. Find out how a mathematician founded an IT company, why he spends two out of five working days at the university (studying? recruiting young talents?) and what 0.1% of all programmers Initlab looks for and hires.

Interview with the head of the website support department - Alexey Sinitsa

Want to launch your own mobile app, but don't have a huge budget yet? If you have a Drupal-based website, we can offer you an inexpensive and worthy alternative to a full-fledged app - PWA. We tell you about the technology, how it works and its benefits.

Google ranks website pages based on their user-friendliness - the better the page, the higher you rank in search results. To assess page quality, Google uses Core Web Vitals, a system of metrics that shows how comfortable a user is interacting with a web resource. We'll tell you what makes up a website's page quality score and how Initlab can help improve all the metrics that Google monitors.

The page a user visits should load in 2-3 seconds. According to research, the modern user is not prepared to wait longer and simply leaves the site. You need to monitor page load speeds constantly and if performance is poor and users close the tab faster than the first item appears, you need to speed up the site.

From one day to come into force a major change in the search algorithm, which Google announced back in November 2020.

In this article, we'll tell you about a Google technology that solves two problems at once: it enhances the loading speed of mobile pages and promotes such pages in search.

Google has Accelerated Mobile Pages (AMP) technology. Briefly: Google generates prepared pages in lightweight mobile versions that are loading faster and shows them in search results above the rest. Because Google wants the Internet to be more comfortable for users - they should not wait long. But Google does not create AMP automatically - it needs to be connected and some pages require optimization to display in AMP format.

The Drupal module, with support for multilingualism, helped a thousand sites improve the situation with SEO and send users to the desired page.